JACOB SAUNDERS

FRENCH’S MUSTARD SKITTLES

Activation + Social
33% of Gen Z-ers hate French’s.  To win them over, we partnered with a brand they love: Skittles.

5.1 billion impressions
Shorty’s / Art Direction / Winner & Audience Honor
Shorty’s / Images / Winner
Shorty’s / Earned Media / Finalist
Shorty’s / Consumer Brand / Finalist
Shorty’s / Brand Partnership / Finalist


















I got to interview celeb chef Carla Hall (they cut most of my lines smh):





And we got to do some fun social:







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