French’s Mustard Skittles

Turns out, 18 to 24-year-olds don’t love our mustard. In fact, 33% of them stated they HATE it.  So, on the 5th anniversary of Mustard Day, we partnered with a brand the youths love: Skittles.

We know what you’re thinking. “DiD ThEy rEaLlY TaStE LiKe mUsTaRd?” 

They did.






The visuals were just as fun as the candy:













I got to interview Carla Hall. They cut all my lines but whatever.







We concepted some fun TikToks:







And thought of fun social posts for SKITTLES.