French’s Mustard NIL
French’s wanted to show UT fans the love was mutual after one of the biggest condiment scandals in College Football history (Okay, maybe the only condiment scandal?).
UT’s mustard infatuation started in 2021:
To commemorate the one-year anniversary of the moment, we gave starting QB and Heisman candidate Hendon Hooker a pair of custom Air Force 1s.
We made memes.
People liked the shoe:
And in a fortunate turn of events, UT played in the Orange Bowl that year. So we gave fans something special: The UT Orange French’s Mustard Bottle.
AWARDS:
Atlanta Addy’s / Apparel / Gold
Regional Addy’s / Apparel / Gold
National Addy’s / Apparel / Gold
Shorty’s / Art Direction / Overall Winner
Shorty’s / Food and Bev / Bronze
Shorty’s / Multi-Platform Partnership / Finalist
Shorty’s / Earned Media / Finalist
Webby’s / Best community engagement / Finalist
Webby’s / Best Viral PR campaign / Finalist